Optimizing your website images for faster load time

When optimizing your landing pages, or any website for that matter, page load speed is a big factor. It is said that 4 seconds is the maximum amount of time uses/buyers would want to wait before they get annoyed.
(http://www.akamai.com/html/about/press/releases/2006/press_110606.html) You could see a drastic change in conversions by simply making your site load faster. Internet users are accustomed to buying things form large sites, like amazon and ebay, and thats the sort of load time they have learned to expect when accessing other sites. These companies usually have a whole team dedicated to optimizing load time, and usually drill down to the milliseconds.

There are many things you could do to improve your page load speed, such as combining your external javascript files into 1, minifying, caching, etc. In today’s post, I would like to introduce a tool I use often. Its basically an image optimization tool powered by Yahoo called smush.it You simply upload your image(s) and yahoo would optimizing them and let you download your optimized version of the images.
Here is a sample image I optimized.

yahoo image optimization smushit

yahoo image optimization smushit

Even the smallest change helps here. Imagine if Google saved just a byte from optimizing their default Google image. Millions of people hit Google everyday, the bandwidth they save would be massive.
If you have any sites, start form optimizing your logo (as that is the one that gets loaded most frequently). You could then upload all of your other graphics to smash.it and just replaced the ones with the optimized version you download.

This is a great tool to forward to your designers/developers.

To success,

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  • adman

    I’ll have to check this one out.

    I currently recommend Firebug which I use to do a mini-audit of my site and campaigns before I put them online. It provides a image optimisation section and as well as other recommendations, plus it even provides you with an image compressed version of the file.

    However, I think you might need to install an additional file to get that bit working.

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