Recently, I’ve started to diversify my dating traffic from social to PPV. While doing so, I came across a common problem, which is the following:
In pof/fb and any other social sites, you would usually target a specific gender when creating a dating campaign. So for example say: single guy in vancouver above 25 (fyi, this demo is too generic and prob crap).
In PPV, we know that it is better to target specific URLs (I’ve read that people do good off keywords, but I’d leave that to another post).
Ok, so when I’m promoting a dating offer on PPV, the most common target would be a targeting dating sites matching the offer you’re pushing. Problem is, these sites probably have both male and female users/visitors (unless the site’s some specific gay/lesbian type site). So lets say you’ve done your homework and know that your target URL is 80% guys 20% girls, you still don’t want to be missing out on that 20%
So here’s what I did. On your landing page, I created a “I am a guy/girl” type radio button toggle, making it default to the larger demographic, so in our example guys.
So say when a girl views your LP, she could click on “I am a girl” and have the landing page dynamically updated to show profile pictures of guys, and vise versa.
This way, you are now ‘wasting’ the minority traffic, while still capturing the majority of your demographic.
Here’s a sample page I created to illustrate my point, you could have a look at the source to copy it over to your existing dating campaigns.
Obviously, this trick could be applied to different things
* age filter to show appropriate link/headline
* “type of car” filter for auto insurance campaigns
* “country” filter for country specific edu offers
* different phone carriers for ringtone offers
to to success,