A pof tip to quickly identify working demographics

I have been busy building campaigns and its been awhile since my last post. Hope all of you have been hustling hard. I’m going to share a quick tip I use for my pof campaign.

For any campaign you build on pof, if you aren’t using the “cross tab report” feature, you’re missing out big time.
This report can be found by clicking on the “view cross tab report” for each campaign as shown below.

pof cross tab report

When you click on this link, its going to give you an overview of your campaign, broken down by the categories pof has, such as education, income, drinking habits, etc … Following is an example of a breakdown for “profession” for one of my campaigns
pof cross tab report demographics

As you can see, this is quite powerful as it helps you identify within any given category what is working and who your ads appeal to more. By having this info at hand, you could omit lower converting groups, create specific campaigns for the higher converting group and bidding higher, and basically make calculated decisions based on the numbers.

When looking at these groups, I am always looking at %, and not the raw numbers shown in these report.
Here’s the quick tip. Simply head over to google spreadsheet or excel, copy a specific group from POF’s cross tab report (in our example the “profession” field) and past it in.

After this, simply created a row below it and create a spreadsheet function =(conversion/clicks)
So in by example below, this function would be as shown below =(B3/B2)

Once you’ve done this, simply drag this function across the other columns which will create a % row. By looking at this, I can see that this campaign is doing well (relatively) for “business owners” & “blue collar” and not so well for people in the “medical field”.

Based on this data, a couple things I could possibly try:
Create another campaign targeting “business owners” and “blue collars” and bid higher
Omit “medical field” professions from this campaign, and build another campaign specifically for it

As you can see, you can analyze each group to see whats working, and whats not. A good thing about using this spreadsheet is you could simply copy paste each group into the first 3 rows and get the % value for each group quickly.

For excel users, you can download the Excel equivalent (super easy to do it yourself, but for convenience):
pofCrosstabPercentage.xlsx

to pof ads success,

The feeling of making your first $100

affbuzz imkazu affiliate marketing

Remember how you felt when you made your first $100 online? The feeling of knowing you worked for yourself and earned that income 100% for yourself, by yourself ? (If you haven’t, hustle for it, you wouldn’t regret it when you hit that first milestone)

I’ve been doing affiliate marketing for over two years now and there isn’t too many days where I’d feel that same excitement; and today was actually one of those days for me … actually now while I’m writing this post.

When I was starting out in affiliate marketing, I read through countless forums/blogs/sites. Some of the info were total BS, but you learn from your own experiences and so I am not going to stop you from trying them out. As long as you are doing something, there isn’t any time wasted; you just get smarter and better at weeding out good info, implementing them.

During my journey as an online marketer, affbuzz.com was and have been one of my best source source for ideas and inspirations. It was recommended to me by one of my AMs when I was first starting out. I used to think people who got listed there were online marketing ‘gods’ doing astronomical numbers, and sort of drew a line between them from myself.

Well fast forward 2 years and here I am, on the most popular list of affbuzz.com for today (April 11)! Its a great feeling and it reminded me of the time I made my first $100 when I was starting out in this business. Wanted to take some time to reflect on this milestone, and also thank the guys over at affbuzz for running a great site.

To those of you who are new here. As a programmer, I write pretty geeky posts.
Here is a list of my posts that might help your new/future campaigns:

to hitting your milestone,

wickedfire is down where should I go

As some of you may have noticed, wickedfire has been down. Here’s a quick post for those wickedfire junkies (humm myself included perhaps if i’m writing this post) who have lost their “home”

You should be able to find some find some good reads on these sites until wickedfire comes back up; it looks to be a database corruption issue they are having.


affbuzz affiliate marketing news
Site #1 affbuzz.com

Many of you might already know this site. It gives you a compilation of the most popular affiliate related blogs out there and also gives you the most popular post for today/yesterday/week. You could gain some great campaign ideas, landing page optimization tips and just learn what other successful affiliates do and simply pick their brains.


abtests.com landing page optimization
Site #2 abtests.com

Great site for showing how important split testing can be. It gives you real landing page optimization tests companies out there have performed together with a short comment of why they think a given landing page outperformed the other.


cpvden ppv forum
Site #3 cpvden.com

This is a forum specifically for PPV. I believe the site used to be paid but the owners have opened it up to the public. I definitely get a few good ideas form it and it also teaches you how to optimize your ppv campaigns. They’ve also got a good PPV “tools” section which can be found here


which site won
Site #4 whichtestwon.com

This one is like abtests.com which shares real life landing test split test results done by various companies. There might be some overlap between the two sites but it is still interesting to see how simple changes can result in a significant boost in CTR/ROI. Also, this site will first ask you to “guess” which one of the A/B page performed better instead of showing you the results straight up, which makes it more interesting.

Site #5 (probably the best option)
Take this “opportunity” to actually build out some new campaigns, or scale your existing traffic to different traffic sources (I should probably do this myself)


ads pof blog
UPDATE: Site #6 blog.ads.pof.com

lol Per comment, check out POF’s blog for advertising. Ben’s a cool dude and POF is one of the easiest traffic source to work with, check em out !

anyways, to temporary wickedfire alternative success